A resurgent Cadillac sold 32,016 units globally in November 2017, maintaining an 18-month run of consecutive growth. Year-to-date sales are up by 18.5 percent, totaling 321,721 units. China continues to be a strong market, with sales up by 53.7 percent year over year. Canada, South Korea, the Middle East and Japan also saw sales increases in November. The XT5 luxury crossover remains the brand’s top-selling product, with a total of 129,971 units delivered worldwide so far in 2017. Globally, sales of the ATS remain strong and are up 20.2 percent for the year.
In the U.S., the brand continues to focus on high-quality retail business, reducing exposure to fleet sales. The U.S. luxury car market continues to experience contraction in demand for sedans, but Cadillac has been able to partially offset this impact with strong sales of the XT5 and the iconic Escalade, resulting in 8.1 percent growth in SUV portfolio sales for the year. In November, U.S. average transaction prices maintained the upward trajectory established over the past two years, remaining above $54,000. Cadillac continues to have the second-highest average transaction prices among major luxury automotive brands in the U.S.
“We have positioned ourselves to have a successful 2017 and are on track to have one of the best sales years in the history of Cadillac,” said Cadillac President Johan de Nysschen. “Our SUV sales remain strong and we are seeing growth in the sedan segment, with both the ATS and CT6 performing well globally.” Cadillac sales in key regions appear in the table below.
To celebrate winning the 2017 IMSA Manufacturer, Driver, Team and Endurance Championships, Cadillac announced today the Championship Edition for all three of its ultra-high-performance models – the 2018 Cadillac ATS-V coupe and sedan, and the 2018 Cadillac CTS-V super sedan.
The special edition models celebrate Cadillac’s first-ever endurance racing Manufacturer’s Championship, secured in the first year of the brand’s return to the long-distance sport. The Championship Editions of the ATS-V and CTS-V super is available in Black Raven or Crystal White Tricoat exterior paint with Cadillac V-Performance graphics located on hood and rear spoiler, Red Obsession side-view mirror caps, DPi-V.R graphic on the quarter windows, Red Brembo® brake calipers and forged polish-finished alloy V-Series wheels with Midnight Silver painted pockets.
Highlighting the interior of the Championship Edition is the Morello Red interior detail package that includes Jet Black RECARO® race-inspired seats, red front and rear door armrests and Morello accented high gloss carbon fiber interior trim. Other interior features include the Performance Data Recorder with Cosworth Toolbox, sunroof, the industry leading Rear Camera Mirror and next-generation Cadillac user experience.
Starting today, drivers in the greater Los Angeles and Dallas metro areas can enroll in BOOK by Cadillac, a first-of-its-kind luxury vehicle subscription service that gives members access to a variety of Cadillac vehicles on a month-to-month basis with no long-term commitments. The availability of BOOK by Cadillac in these new pilot markets comes on the heels of overwhelming demand for enrollment in the New York metro area, where the program launched earlier this year.
“Since BOOK by Cadillac was first introduced, we’ve seen widespread enthusiasm and demand from consumers who are seeking ways to complement traditional methods of buying or leasing a vehicle,” said Melody Lee, Global Director, BOOK by Cadillac. “BOOK by Cadillac has introduced entirely new customers to the brand and has been fully embraced by younger audiences as an innovative service that meets their ever-changing needs. Introducing the service in Los Angeles and Dallas is a natural evolution of the program.”
BOOK by Cadillac members in Los Angeles, Dallas and New York have access to a curated selection of vehicles — now including the CT6 PLUG-IN. With BOOK by Cadillac, members can experience the thrill of performance driving in an ATS-V or CTS-V, or explore their local countryside from the driver’s seat of an XT5 or Escalade. The addition of CT6 to all fleets also means members will now have the opportunity to experience Super Cruise, the first true hands-free driving system for the freeway.