Cadillac sold 34,404 units globally in March 2018 — an increase of 25.6 percent from the same month last year — marking the brand’s 22nd consecutive month of global sales growth. The March sales increase was spurred largely by continued consumer demand for the XT5 luxury crossover and the iconic Escalade. For the first quarter of 2018, Cadillac global sales of 96,331 units were up 22.5 percent compared to the same period in 2017.
“March was an exceptional sales month for Cadillac, bringing the first quarter of 2018 to a strong close,” said Cadillac President Johan de Nysschen. “Despite new competition, demand for Cadillac products — especially our SUV portfolio — continues to grow. Having just unveiled the first-ever Cadillac XT4 and CT6 V-Sport at the New York International Auto Show, the prospects of continued growth are excellent.”
Cadillac saw significant growth across the world in March, with gains reported in Asia, the United States, Europe and Israel. China continues to be a critical market for the brand, with sales up 45.6 percent year over year.
Developed on an exclusive compact SUV architecture, Cadillac’s entry in the industry’s fastest-growing luxury segment delivers expressive design, confident performance, spacious accommodations and new technologies. “The first-ever 2019 Cadillac XT4 expands our successful SUV lineup to a segment where Cadillac has never been before,” said Cadillac President Johan de Nysschen. “And it sets off a dramatic expansion and elevation of the product range, that will see a new Cadillac virtually once every six months through 2021.”
Simple and sculpted lines draw the customer in and accentuate the XT4’s powerful proportions and aggressive presence. The interior is the Cadillac design aesthetic distilled: the thoughtful and artistic integration of technology and appealing style. The cabin is exceptionally refined, with expected segment-leading rear-seat spaciousness. All models are driven by an all-new Cadillac 2.0L Turbo engine that features new efficiency-enhancing technologies including Active Fuel Management (cylinder deactivation), coupled with a nine-speed automatic transmission with next-generation Electronic Precision Shift.
Cadillac also debuts its new global “Y” trim strategy on the XT4. Distinctive Premium Luxury and Sport models build from the well-equipped Luxury (base) trim. Specific content and styling cues tailor the Premium Luxury and Sport trims to different customer tastes and preferences.
Cadillac today unveiled the CT6 V-Sport, the first-ever V-Performance model of its top-of-range sedan. The introduction of the high-performance variant coincides with a makeover of the entire CT6 lineup that incorporates the newest iteration of Cadillac’s design language featured on the Escala Concept. The Cadillac V-Sport portfolio currently includes the CTS V-Sport and the XTS V-Sport.
“Cadillac V-Sport is the embodiment of our passion to deliver an exhilarating driving experience without compromises,” said Cadillac President Johan de Nysschen. “The all-new CT6 V-Sport provides the perfect balance of performance and luxurious refinement.”
The CT6 V-Sport boasts an all-new Cadillac 4.2L Twin Turbo V-8 Cadillac -estimated at 550 horsepower (410 kW) and stunning 627 lb-ft of torque (850 Nm) that elevates the CT6’s performance to a new plateau and offers drivers an unparalleled experience behind the wheel. The engine is a clean-sheet design and introduces unique design elements developed to balance performance and efficiency with compact, mass-efficient packaging.