Cadillac plans to expand the rollout of Super CruiseTM, the world’s first true hands-free driver assistance feature for the freeway. Super Cruise will be available on all Cadillac models, with the rollout beginning in 2020. After 2020, Super Cruise will make its introduction in other General Motors brands. Cadillac also plans to offer V2X communications in a high-volume crossover by 2023 and eventually expand the technology across Cadillac’s portfolio. Mark Reuss, GM executive vice president of Global Product Development, Purchasing and Supply Chain, announced these plans at the Intelligent Transportation Society’s annual conference in Detroit Wednesday.
“The expansion of Super Cruise and V2X communications technology demonstrates Cadillac’s commitment to innovation, and to making customers’ lives better,” Reuss said. “GM is just as committed to ushering in a new era of personal transportation, and technologies like these will enable it.” Reuss’ comments reaffirm GM Chairman and CEO Mary Barra’s pledge in her keynote address at the 2014 ITS World Congress, where she announced Cadillac would begin offering advanced intelligent and connected technology in its vehicles. “Cadillac is proud to be the leader for the company’s innovation,” said Steve Carlisle, Cadillac president. “Groundbreaking technologies like these continue to provide unparalleled comfort and convenience for our customers.”
Cadillac sold 34,404 units globally in March 2018 — an increase of 25.6 percent from the same month last year — marking the brand’s 22nd consecutive month of global sales growth. The March sales increase was spurred largely by continued consumer demand for the XT5 luxury crossover and the iconic Escalade. For the first quarter of 2018, Cadillac global sales of 96,331 units were up 22.5 percent compared to the same period in 2017.
“March was an exceptional sales month for Cadillac, bringing the first quarter of 2018 to a strong close,” said Cadillac President Johan de Nysschen. “Despite new competition, demand for Cadillac products — especially our SUV portfolio — continues to grow. Having just unveiled the first-ever Cadillac XT4 and CT6 V-Sport at the New York International Auto Show, the prospects of continued growth are excellent.”
Cadillac saw significant growth across the world in March, with gains reported in Asia, the United States, Europe and Israel. China continues to be a critical market for the brand, with sales up 45.6 percent year over year.
Developed on an exclusive compact SUV architecture, Cadillac’s entry in the industry’s fastest-growing luxury segment delivers expressive design, confident performance, spacious accommodations and new technologies. “The first-ever 2019 Cadillac XT4 expands our successful SUV lineup to a segment where Cadillac has never been before,” said Cadillac President Johan de Nysschen. “And it sets off a dramatic expansion and elevation of the product range, that will see a new Cadillac virtually once every six months through 2021.”
Simple and sculpted lines draw the customer in and accentuate the XT4’s powerful proportions and aggressive presence. The interior is the Cadillac design aesthetic distilled: the thoughtful and artistic integration of technology and appealing style. The cabin is exceptionally refined, with expected segment-leading rear-seat spaciousness. All models are driven by an all-new Cadillac 2.0L Turbo engine that features new efficiency-enhancing technologies including Active Fuel Management (cylinder deactivation), coupled with a nine-speed automatic transmission with next-generation Electronic Precision Shift.
Cadillac also debuts its new global “Y” trim strategy on the XT4. Distinctive Premium Luxury and Sport models build from the well-equipped Luxury (base) trim. Specific content and styling cues tailor the Premium Luxury and Sport trims to different customer tastes and preferences.