Substantial gains in both the U.S. and China drove Cadillac global sales to 28,163 units in April, an increase of 40.9 percent over the same period in 2016. April marked the 11th consecutive month of double-digit growth for Cadillac, and continued execution of the brand’s globalization strategy.
Cadillac sales have increased 31.6 percent globally year to date. In the midsize luxury crossover category – the industry’s strongest segment – Cadillac grew 92 percent in April, and 63.1 percent so far in 2017 due to the success of the XT5. The new luxury crossover was the brand’s best seller worldwide in April, totaling 11,530 units. In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 46.7 percent for the month while the XTS luxury sedan rose 13.4 percent.
Cadillac achieved strong growth in the U.S. in April, with sales increasing 9.5 percent. According to Power Information Network, Cadillac gained 0.9 percentage points of luxury market share in the U.S. in April and 0.7 percentage points of retail share year-to-date. The average transaction price for a new Cadillac in the U.S. in April rose $1,000 to $55,174, approximately $5,000 above the luxury market average and second highest amongst major luxury brands.
The 2018 Cadillac CT6 will feature Super Cruise™, the industry’s first true hands-free driving technology for the highway. Unlike other driver assistance systems, Super Cruise™ utilizes two advanced technology systems — a driver attention system and precision LiDAR map data — to ensure safe and confident vehicle operation.
These systems are added to the network of cameras and radar sensors in the CT6, providing a more data-rich approach to driver assistance that is unique in the industry.
Super Cruise™ delivers comfort and convenience for long-distance travels and daily commutes. In addition, its hands-free capability and driver attention system help the driver safely complete common tasks in the car, such as using the navigation system, adjusting the audio system or taking a phone call.
NEW YORK — Cadillac introduces Vehicle-to-Vehicle (V2V) communications this month in the CTS performance sedan, beginning with 2017 interim model year cars in production now. V2V-equipped vehicles share information that can be used to alert drivers to upcoming potential hazards, laying the groundwork for a connected, safer future.
Cadillac’s V2V solution uses Dedicated Short-Range Communications (DSRC) and GPS and can handle 1,000 messages per second from vehicles up to nearly 1,000 feet away. For example, when a car approaches an urban intersection, the technology scans the vicinity for other vehicles and tracks their positions, directions and speeds, warning the driver of potential hazards that might otherwise be invisible.
“From the introduction of air bags, to the debut of OnStar, Cadillac continues its heritage of pioneering safety and connectivity advances,” said Richard Brekus, Cadillac global director of Product Strategy. “V2V essentially enables the car to sense around corners. Connecting vehicles through V2V holds tremendous potential, as this technology enables the car to acquire and analyze information outside the bounds of the driver’s field of vision. As an early mover, we look forward to seeing its benefit multiply as more V2V-equipped vehicles hit the road.”