Part personal shopper and part interactive digital showroom, Cadillac Live launched today in the United States, expanding the reach of Cadillac’s uniquely immersive luxury-shopping experience to mobile devices and desktops across the country. With Cadillac Live, shoppers can enter a digital showroom to view the features and specifications of 10 Cadillac models, and also speak with a Live product specialist, who can answer vehicle and purchase-consideration questions.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person,” said Melissa Grady, Cadillac chief marketing officer. “Cadillac Live offers a high degree of personal service, with time-saving conveniences and extended hours, reflecting today’s evolving shopping habits and our customers’ expectations.” Data from Google shows twice as many car buyers start their research online versus at the dealership; and most shoppers believe it is important for brands to provide expert advice about their products and services. Seventy-one percent of customers report switching to a competitor’s product after finding their selection process easier.