Cadillac sold 34,404 units globally in March 2018 — an increase of 25.6 percent from the same month last year — marking the brand’s 22nd consecutive month of global sales growth. The March sales increase was spurred largely by continued consumer demand for the XT5 luxury crossover and the iconic Escalade. For the first quarter of 2018, Cadillac global sales of 96,331 units were up 22.5 percent compared to the same period in 2017.
“March was an exceptional sales month for Cadillac, bringing the first quarter of 2018 to a strong close,” said Cadillac President Johan de Nysschen. “Despite new competition, demand for Cadillac products — especially our SUV portfolio — continues to grow. Having just unveiled the first-ever Cadillac XT4 and CT6 V-Sport at the New York International Auto Show, the prospects of continued growth are excellent.”
Cadillac saw significant growth across the world in March, with gains reported in Asia, the United States, Europe and Israel. China continues to be a critical market for the brand, with sales up 45.6 percent year over year.
Cadillac sold 30,583 units globally in February 2018 – an increase of 42 percent from the same period last year – marking the 21st consecutive month of global sales growth for the brand. Consumer demand for the XT5 luxury crossover and the iconic Escalade helped drive February’s sales increase.
“February was a strong month for Cadillac, especially for our SUV portfolio where we saw continued growth with the Escalade despite new competition in the U.S. marketplace,” said Cadillac President Johan de Nysschen. “We expect this enthusiasm to grow with the addition of the first-ever 2019 Cadillac XT4 premium compact SUV, which will be revealed later this month.”
Cadillac saw significant growth across Asia, with total volume up 86 percent in China while South Korea and Japan also saw strong gains. The Middle East Region, which is an important and growing export market, faced hurdles with the introduction of sales tax and continuing economic headwinds, which lead to a decline overall sales volumes in the region, even as market share increased.
A resurgent Cadillac sold 32,016 units globally in November 2017, maintaining an 18-month run of consecutive growth. Year-to-date sales are up by 18.5 percent, totaling 321,721 units. China continues to be a strong market, with sales up by 53.7 percent year over year. Canada, South Korea, the Middle East and Japan also saw sales increases in November. The XT5 luxury crossover remains the brand’s top-selling product, with a total of 129,971 units delivered worldwide so far in 2017. Globally, sales of the ATS remain strong and are up 20.2 percent for the year.
In the U.S., the brand continues to focus on high-quality retail business, reducing exposure to fleet sales. The U.S. luxury car market continues to experience contraction in demand for sedans, but Cadillac has been able to partially offset this impact with strong sales of the XT5 and the iconic Escalade, resulting in 8.1 percent growth in SUV portfolio sales for the year. In November, U.S. average transaction prices maintained the upward trajectory established over the past two years, remaining above $54,000. Cadillac continues to have the second-highest average transaction prices among major luxury automotive brands in the U.S.
“We have positioned ourselves to have a successful 2017 and are on track to have one of the best sales years in the history of Cadillac,” said Cadillac President Johan de Nysschen. “Our SUV sales remain strong and we are seeing growth in the sedan segment, with both the ATS and CT6 performing well globally.” Cadillac sales in key regions appear in the table below.