Cadillac sold 37,310 vehicles globally in December, bringing its total for 2016 to 308,692 — the most since 1986. The year-end total marked an increase of 11.1 percent from the previous year.
In December 2016, the seventh consecutive month of double-digit percentage increases for Cadillac, global sales rose 15.5 percent over December 2015. The all-new XT5 had its largest sales since launch. Cadillac sales in the midsize luxury crossover category — the industry’s strongest segment — grew 29.1 percent in December. Escalade sales rose 21.2 percent in December and 8.95 percent for the year. The XTS luxury sedan saw sales increase 14.7 percent for the month and 15.8 percent for the year.
Growth in Cadillac’s top three regional markets drove the overall increase in December. Sales in the U.S. grew 3.2 percent, while Cadillac completed its record year in China with a 45.4 percent increase. Sales in Canada rose 23.1 percent.
Cadillac sales topped 30,849 cars and SUVs around the world in November. This is an increase of 32.8% and the sixth month in a row of double-digit percentage improvements for the brand. To note, the previous five months had surpassed 20%. The CT6 and XT5 continue to please as customers voice their approval throughout social media. Numerous positive reviews can be found at independent publications around the internet.
Expansion in each of the biggest markets accounted for Cadillac’s overall improvement. Purchases in the United States increased 14.5% altogether and 17% among retail buyers. In the U.S., Escalade purchases increased 24%, reaching the highest November number since the introduction of the third generation back in 2007. The brand new XT5 crossover SUV had its most successful month since its introduction earlier this year.
Continued demand for the ATS product line, SRX crossover and Escalade SUV led Cadillac global sales to an increase over the first eight months of 2015. Contraction in the luxury market in China led to a 5.9 percent global sales decline in August to 22,799 units.
“We remain disciplined in our strategy to build the brand long-term,” said Cadillac President Johan de Nysschen. “Led by our increasing product excellence, we’re following our plan of strengthening the core business and elevating the brand. In the last few weeks we have begun shipping the acclaimed new V-Series cars, to customers eagerly awaiting these high performance cars from Cadillac.”
Strong demand in the U.S. drove a 30.2 percent increase in global SRX sales, to 9,046 units. The SRX is also up 4 percent, to 63,734 units, through the first eight months of the year. Cadillac’s ATS and CTS product lines are benefitting from demand for their high-end derivatives, resulting in increased transaction prices year to date of $1,800 and $2,200, respectively.