A resurgent Cadillac sold 32,016 units globally in November 2017, maintaining an 18-month run of consecutive growth. Year-to-date sales are up by 18.5 percent, totaling 321,721 units. China continues to be a strong market, with sales up by 53.7 percent year over year. Canada, South Korea, the Middle East and Japan also saw sales increases in November. The XT5 luxury crossover remains the brand’s top-selling product, with a total of 129,971 units delivered worldwide so far in 2017. Globally, sales of the ATS remain strong and are up 20.2 percent for the year.
In the U.S., the brand continues to focus on high-quality retail business, reducing exposure to fleet sales. The U.S. luxury car market continues to experience contraction in demand for sedans, but Cadillac has been able to partially offset this impact with strong sales of the XT5 and the iconic Escalade, resulting in 8.1 percent growth in SUV portfolio sales for the year. In November, U.S. average transaction prices maintained the upward trajectory established over the past two years, remaining above $54,000. Cadillac continues to have the second-highest average transaction prices among major luxury automotive brands in the U.S.
“We have positioned ourselves to have a successful 2017 and are on track to have one of the best sales years in the history of Cadillac,” said Cadillac President Johan de Nysschen. “Our SUV sales remain strong and we are seeing growth in the sedan segment, with both the ATS and CT6 performing well globally.” Cadillac sales in key regions appear in the table below.
Cadillac globally sold 29,738 units in May 2017, an increase of 33.8 percent – driven by strong year-over-year growth in all markets. May marked the 12thconsecutive month of double-digit growth for Cadillac, and continued execution of the brand’s globalization strategy.
Cadillac sales have increased 32 percent globally year to date. In the midsize luxury crossover category – the industry’s strongest segment – the sustained popularity of the acclaimed XT5 has resulted in a 43.6 percent sales increase so far in 2017. The new luxury crossover was the brand’s best seller worldwide in May, totaling 11,735 units. In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 45.2 percent for the month, while the XTS luxury sedan rose 20.7 percent.
Despite continued contraction in the US market for luxury sedans, which represent the mainstay of the Cadillac product portfolio at present, Cadillac achieved strong growth in the U.S. in May, with sales increasing 9.2 percent. This was achieved due to the strong demand for the XT5 and iconic Escalade models. The average transaction price for a new Cadillac in the U.S. in May continues to remain above $54,000, the second highest amongst major luxury automotive brands.
Substantial gains in both the U.S. and China drove Cadillac global sales to 28,163 units in April, an increase of 40.9 percent over the same period in 2016. April marked the 11th consecutive month of double-digit growth for Cadillac, and continued execution of the brand’s globalization strategy.
Cadillac sales have increased 31.6 percent globally year to date. In the midsize luxury crossover category – the industry’s strongest segment – Cadillac grew 92 percent in April, and 63.1 percent so far in 2017 due to the success of the XT5. The new luxury crossover was the brand’s best seller worldwide in April, totaling 11,530 units. In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 46.7 percent for the month while the XTS luxury sedan rose 13.4 percent.
Cadillac achieved strong growth in the U.S. in April, with sales increasing 9.5 percent. According to Power Information Network, Cadillac gained 0.9 percentage points of luxury market share in the U.S. in April and 0.7 percentage points of retail share year-to-date. The average transaction price for a new Cadillac in the U.S. in April rose $1,000 to $55,174, approximately $5,000 above the luxury market average and second highest amongst major luxury brands.