BOOK by Cadillac, Luxury Vehicle Subscriptions

cadillac escala concept

Check this out! BOOK by Cadillac. What an idea! And for $1500 per month with registration, taxes, insurance and maintenance included – it’s pretty impressive. I think this is going to take the automotive industry by storm! This is exactly the kind of thing that I would love. Sometimes I want an Escalade; sometimes I want a CTS-V or a CT6. And you get the Platinum level trim with each vehicle. Read on…

NEW YORK — 01.05.2016 – Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.

“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.