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cadillac sales growth

Cadillac sales reached 21,460 vehicles in February 2017 globally, an increase of 18.6 percent. This marks the ninth consecutive month in which Cadillac has registered double-digit percentage growth.

Cadillac sales in the midsize luxury crossover category — the industry’s strongest segment — grew 46 percent in February and 49.3 percent so far in 2017.  Cadillac’s new XT5 luxury crossover launched in mid-2016 and has quickly become one of the U.S. market’s best-selling luxury models.

Cadillac’s growth in China, the world’s largest market, was a robust 89.6 percent in February. For the year to date, Cadillac sales in China are up 106 percent and global sales are up 32.3 percent.

According to Power Information Network, the average U.S. transaction price for a new Cadillac in February rose $890 to $54,590, thousands more than luxury competitors such as BMW, Audi and Lexus.

“Cadillac is earning sustained global growth, registering double-digit gains for nine consecutive months,” said Cadillac President Johan de Nysschen. “While growing the business significantly, we are at the same time elevating the aspirational character of the brand. Average transaction price growth in the U.S. market continues to be strong, reflecting both our disciplined strategy and the rising value customers are placing on Cadillac’s product substance.”

Cadillac sales in key regions appear in the table below.

SALES BY REGION
  Feb-17 Feb-16  % Change YTD-17 YTD-16 % Change
United States 10,823 11,840 (8.6) 21,121 22,580 (6.5)
China* 9,034 4,766 89.6 27,045 13,103 106.4
Canada 754 685 10.1 1,411 1,496 (5.7)
Middle East 339 329 3 632 618 2.3
ROW 510 477 6.9 1,024 935 9.5
Total 21,460 18,097 18.6 51,233 38,732 32.3

Cadillac is clearly back on stride and doing very well in the automotive industry. With new competition from brands like Lincoln and Genesis, it’s more competitive now than it every has been.

*China retail sales
**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

Sales Increase 18.6% Globally for Cadillac in February
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