Part personal shopper and part interactive digital showroom, Cadillac Live launched today in the United States, expanding the reach of Cadillac’s uniquely immersive luxury-shopping experience to mobile devices and desktops across the country. With Cadillac Live, shoppers can enter a digital showroom to view the features and specifications of 10 Cadillac models, and also speak with a Live product specialist, who can answer vehicle and purchase-consideration questions.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person,” said Melissa Grady, Cadillac chief marketing officer. “Cadillac Live offers a high degree of personal service, with time-saving conveniences and extended hours, reflecting today’s evolving shopping habits and our customers’ expectations.” Data from Google shows twice as many car buyers start their research online versus at the dealership; and most shoppers believe it is important for brands to provide expert advice about their products and services. Seventy-one percent of customers report switching to a competitor’s product after finding their selection process easier.
Revealed to customers through a social media campaign that virtually puts viewers in the driver’s seat simulating the car’s liberating drive experience, the 2020 CT4 is poised to appeal to a new generation of sport-luxury customers. The CT4 offers plenty for the senses, starting with its RWD proportions and an athletic design. A bold color-and-trim palette featuring 11 exterior color options along with eight distinct interior color, material and trim options, customers will have no trouble making a statement.
Driven by an all-turbocharged propulsion portfolio and leveraging Cadillac’s award-winning rear-wheel-drive architecture (AWD available on every model), the CT4 delivers a driving experience unmatched by front-drive competitors. It also incorporates the latest Cadillac technologies, including available Super Cruise1 (available in calendar year 2020), the world’s first true hands-free driver assistance feature for more than 200,000 miles of compatible highways in the U.S. and Canada.
Cadillac’s global best-selling XT5 is revamped for 2020, with a new turbocharged engine, enhanced technologies and revised design cues that coalesce in distinctive trims that offer customers greater choice in matching this luxury crossover to their personality. With more than 40 updates the 2020 Cadillac XT5 raises the bar, delivering an exhilarating driving experience paired with the sense of solidity and functionality of an SUV.
The XT5 joins the all-new XT6 three-row crossover and the recently launched, segment-topping XT4, along with the iconic Escalade, to give Cadillac one of the industry’s freshest lineups of luxury crossovers and SUVs.
“Cadillac’s global momentum continues to accelerate with new and compelling products such as the revamped 2020 XT5,” said Steve Carlisle, Cadillac’s President. “Along with additional new crossovers and sedans, including the XT6 and CT5, the brand is redefining itself for a new generation of customers for whom luxury and technology are inextricably linked.”