08.05.2015 – Strong demand for the ATS, SRX and Escalade lines led global Cadillac sales to rise for the first seven months of 2015. Sales for the month of July fell 9.6 percent to 20,688 units globally.
“Cadillac continues to maintain global growth through 2015, while improving the quality of the business in the U.S.,” said Cadillac President Johan deNysschen. “We continue to raise our average transaction price in the U.S. and remain disciplined in our strategy to build the brand in the long-term.”
A key indicator of Cadillac’s elevating marketplace position, the average transaction price of almost $52,000 in the U.S. was a record high for the month of July. The brand’s average transaction price was higher than either of its key competitors last month, reflecting the strong improvements in sales mix as customers seek fully equipped versions of the ATS, CTS and Escalade lines.
Though calendar year-to-date sales declined 2 percent in the U.S., volume is up 7 percent in both China and Canada, doubling in South Korea, and improved by 38 and 39 percent in the Middle East and Mexico, respectively.
Robust demand for the ATS product line in China helped global sales to climb, as did 45 percent expanded volume for the Escalade SUV and a 12 increase in SRX crossover sales. These sales increases are emblematic of Cadillac’s deliberate strategy to avoid low-quality business.
The 9.6-percent decline in total Cadillac sales is underscored by a 17-percent contraction in China. In the U.S., the brand continues to reduce sales to fleets.
Garnering critical acclaim, Cadillac is continuing the expansion of its V-Series high-performance offering through the remainder of 2015. The launch of the first-ever 2016 ATS-V began this summer and, later this summer, the shipping of the initial units of the third-generation CTS-V will ship to dealers.
Cadillac sales in key regions appear in the table below.
|GLOBAL SALES BY PRODUCT LINE|
|GLOBAL SALES BY COUNTRY|
|EU & Russia||136||115||18.3||838||1,008||(16.9)|