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08.05.2015 – Strong demand for the ATS, SRX and Escalade lines led global Cadillac sales to rise for the first seven months of 2015. Sales for the month of July fell 9.6 percent to 20,688 units globally.

“Cadillac continues to maintain global growth through 2015, while improving the quality of the business in the U.S.,” said Cadillac President Johan deNysschen. “We continue to raise our average transaction price in the U.S. and remain disciplined in our strategy to build the brand in the long-term.”

A key indicator of Cadillac’s elevating marketplace position, the average transaction price of almost $52,000 in the U.S. was a record high for the month of July. The brand’s average transaction price was higher than either of its key competitors last month, reflecting the strong improvements in sales mix as customers seek fully equipped versions of the ATS, CTS and Escalade lines.

Though calendar year-to-date sales declined 2 percent in the U.S., volume is up 7 percent in both China and Canada, doubling in South Korea, and improved by 38 and 39 percent in the Middle East and Mexico, respectively.

Robust demand for the ATS product line in China helped global sales to climb, as did 45 percent expanded volume for the Escalade SUV and a 12 increase in SRX crossover sales. These sales increases are emblematic of Cadillac’s deliberate strategy to avoid low-quality business.

The 9.6-percent decline in total Cadillac sales is underscored by a 17-percent contraction in China. In the U.S., the brand continues to reduce sales to fleets.

Garnering critical acclaim, Cadillac is continuing the expansion of its V-Series high-performance offering through the remainder of 2015. The launch of the first-ever 2016 ATS-V began this summer and, later this summer, the shipping of the initial units of the third-generation CTS-V will ship to dealers.

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  July-15 July-14 %Change YTD-15 YTD-14 % Change
ATS 4,342 4,287 1.3 34,052 25,726 32.4
CTS 1,733 2,339 (25.9) 12,961 20,073 (35.4)
ELR 68 193 (64.8) 682 596 14.4
Escalade 3,389 4,184 (19.0) 22,817 15,716 45.2
SRX 8,258 7,369 12.1 54,280 54,340 (0.1)
XTS 2,898 4,502 (35.6) 25,212 31,429 (19.8)
Others 0 1 (100.0) 38 17 123.5
Total 20,688 22,875 (9.6) 150,042 147,897 1.5

 

GLOBAL SALES BY COUNTRY
  July-15 July-14  %Change YTD-15 YTD-14 % Change
United States 14,154 15,241 (7.1) 95,053 97,358 (2.4)
China 4,831 5,830 (17.1) 42,515 39,590 7.4
Canada 857 1,002 (14.5) 6,520 6,085 7.1
Middle East 416 425 (2.1) 3,139 2,271 38.2
Mexico 137 126 8.7 994 715 39.0
EU & Russia 136 115 18.3 838 1,008 (16.9)
ROW 157 136 15.4 983 870 13.0
Total 20,688 22,875 (9.6) 150,042 147,897 1.5

 

Global Cadillac Sales Up Year To Date
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6 Comments on "Global Cadillac Sales Up Year To Date"

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David DaVinci
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David DaVinci

Reduces fleet sales. That’s a biggie and probably the reason sales are declining year over year. It’s not necessarily a bad thing.

Andy Baker
Member
Andy Baker

Sales are down almost everywhere in the US. Everything besides the SRX (amazing) and the ATS. But outside the US every model is down on sales compared to last year. I wonder why.

David DaVinci
Member
David DaVinci

Maybe the newness of the CTS has resulted in slower sales. Same with the Escalade. A model almost always sells the most during it’s first year because of the new factor.

Caroline Johannsen
Member
Caroline Johannsen

This is great news but I have to admit this is the first time I’m hearing that the ATS is selling well. The SRX I know but that’s confusing considering how old it’s getting. It’s the oldest Cadillac and the XT5 is right around the corner. I think it goes to show how important the CUV segment is for Cadillac. Or any brand for that matter. We all know why the Escalade sells. No surprise there. It’s a great SUV.

David DaVinci
Member
David DaVinci

The ATS is the least expensive Cadillac so it should certainly be selling the most.

Andy Baker
Member
Andy Baker

Yes the SRX is getting long in the tooth. That XT5 can’t come soon enough. Cadillac also needs a smaller CUV. Buick’s Encore is selling quite a bit.

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