- Jun 13, 2017
- Reaction score
- San Diego, California
Cadillac had two big pieces of news at the 2019 Detroit Auto Show: The new money-printing XT6 crossover and big plans for electrification in the coming years starting with a battery-powered crossover. The problem, however, is right now. Sales are down, the direction forward is unclear, it feels behind the curve in nearly every way and no one seems convinced by vague and pithy remarks about “the brand” by its new, Michigan-based leadership. Here’s the thing, though—GM knows Cadillac is in trouble.
This comes to us from a Reuters interview with GM President Mark Reuss, one that happened last week right before the auto show but has really been picking up steam just in recent days.
It came on the heels of news that Cadillac would become GM’s lead electric brand, just as GM itself will be all-electric at some point. But though details on how Cadillac’s newfound electric strategy will make it relevant in this century are scarce, Reuss at least seems to appreciate the severity of the situation: Read more...