- Jun 13, 2017
- Reaction score
- San Diego, California
For the fifth consecutive year, Cadillac will return as official automotive partner and vehicle provider of the Academy of Motion Pictures Arts and Sciences for the 90thOscars. The brand will run three television spots on Oscars night that focus on performance, technology and the future of Cadillac vehicles. The spots include the first glimpse of the highly anticipated, all-new Cadillac XT4 SUV, which will be revealed in New York later this month.
“Cadillac is proud to be a part of the Academy Awards, one of the most iconic platforms that reaches audiences across the globe,” said Cadillac Director of Marketing Renée Rauchut. “Having been featured in more than 10,000 films and television shows, Cadillac has always played a significant role in the arts. The Oscars is a natural fit for the brand and the perfect stage to reveal our exhilarating new creative, including a preview of the first-ever Cadillac XT4 and a look at our industry-leading Super Cruise technology. We’re excited to show the world what the future holds for Cadillac.” Read more...