Cadillac has teamed up with BLADE, the first digitally powered short distance aviation company that provides quick flights to the most in-demand destinations, to launch the “Cadillac Fly and Drive” program. From July 7, 2017 to August 25, 2017, summer Friday commutes from Manhattan to the Hamptons will be more convenient and enjoyable (courtesy of Cadillac) for the eight New Yorkers who are lucky enough to reserve a seat on the helicopter each week.
The “Cadillac Fly and Drive” complimentary flight will post at random each week. Users will need to stay tuned on the BLADE app, refreshing often, for a chance to secure a seat on the crowdsourced flight. Flights will depart on Friday evenings from one of two BLADE Lounges located at the East 34th Heliport or the West 30th Street Heliport. Upon arrival to East Hampton, the first six flyers to book will also have the chance to enjoy a complimentary Cadillac XT5 to use for the weekend.
“Cadillac prides itself on collaborating with like-minded brands to curate unique and memorable experiences,” says Nathan Tan, director of Brand Partnerships and Experiences at Global Cadillac. “Our partnership with BLADE reflects how our two brands are working together to evolve how customers travel.”
The Insurance Institute for Highway Safety (IIHS) today announced that the 2017 Cadillac XT5 crossover has earned a rating of 2016 Top Safety Pick+ (TSP+) when equipped with optional front crash prevention. A rating of TSP+ is the highest rating a vehicle can earn from the IIHS.
To qualify for a TSP+ rating, a vehicle must earn good ratings in the five crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints — and an advanced or superior rating for front crash prevention. Read more on the crash test results from the IIHS here.
“Passenger safety was one of our top priorities when we engineered the XT5,” said Paul Spadafora, XT5 chief engineer. “We equipped the XT5 with Cadillac’s full set of driver awareness and driver assistance systems to aid collision avoidance. Just as importantly, we designed an advanced structure that is both stiffer and lighter, for excellent crashworthiness. This included a revised front structure that specifically targets the challenging offset barrier scenario.”
In July Cadillac sold 24,769 new vehicles globally, an increase of 20.9 percent. The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and XT5 luxury crossover, as well as the ATS product line supported by continued strong growth in China.
Sales in China soared 89.7 percent in July. Cadillac is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the U.S. and Canada as well, led by the new 2017 XT5.
The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.
In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.