Cadillac will kick off the evening with a 60-second anthemic brand spot, “Future Is Here,” showing Cadillac’s endless pursuit of innovation and its ever-growing portfolio. An evolution of Cadillac’s “Dare Greatly” platform first revealed during the Oscars in 2015, the spot brings to life the brand’s bold and pioneering spirit, as evidenced in its groundbreaking offerings including Super Cruise, XT4 and the luxury subscription service BOOK by Cadillac.
In its second Academy Awards spot, “Future Cars,” Cadillac showcases Super Cruise, the first true hands-free driving technology for the freeway that debuted in the CT6 at the end of last year. Playing into the evening’s cinematic theme, the 30-second spot features iconic “futuristic” car footage from notable films and television, proving that with Super Cruise, our dreams of what cars could be are now a reality.
On a night celebrating last year’s successes, Cadillac, in its final television spot, will give viewers an exciting glimpse at the brand’s future. The 30-second upbeat ad set to Bruno Mars’ “Uptown Funk” gives a sneak peek at the highly anticipated Cadillac XT4, the brand’s first-ever entrant into the premium compact SUV segment, which will be revealed at Cadillac House on March 27, 2018, ahead of the New York International Auto Show in New York City.