Starting today, drivers in the greater Los Angeles and Dallas metro areas can enroll in BOOK by Cadillac, a first-of-its-kind luxury vehicle subscription service that gives members access to a variety of Cadillac vehicles on a month-to-month basis with no long-term commitments. The availability of BOOK by Cadillac in these new pilot markets comes on the heels of overwhelming demand for enrollment in the New York metro area, where the program launched earlier this year.
“Since BOOK by Cadillac was first introduced, we’ve seen widespread enthusiasm and demand from consumers who are seeking ways to complement traditional methods of buying or leasing a vehicle,” said Melody Lee, Global Director, BOOK by Cadillac. “BOOK by Cadillac has introduced entirely new customers to the brand and has been fully embraced by younger audiences as an innovative service that meets their ever-changing needs. Introducing the service in Los Angeles and Dallas is a natural evolution of the program.”
BOOK by Cadillac members in Los Angeles, Dallas and New York have access to a curated selection of vehicles — now including the CT6 PLUG-IN. With BOOK by Cadillac, members can experience the thrill of performance driving in an ATS-V or CTS-V, or explore their local countryside from the driver’s seat of an XT5 or Escalade. The addition of CT6 to all fleets also means members will now have the opportunity to experience Super Cruise, the first true hands-free driving system for the freeway.
Cadillac globally sold 35,020 units in September 2017, maintaining a 16-month run of consecutive growth. With these latest results, the brand remains on pace to surpass last year’s total of 308,718 vehicles sold. Year-to-date, sales are up 44,336 units compared to September 2016, totaling 256,613 units.
September year-over-year sales increased 1.1 percent in the United States. China continues to be a strong performing market where sales were up by 37.6 percent year over year, followed by significant gains in Japan, the Middle East, Israel and South Korea.
“This continues to be an exciting time for Cadillac as we are enticing new, younger buyers while simultaneously further solidifying our global footprint,” said Cadillac President Johan de Nysschen. “Ground breaking new technologies like Super Cruise, the first truly hands-free driving technology for the freeway available on the 2018 Cadillac CT6, coupled with our aggressive product offensive beginning next year will help carry this positive momentum for continued growth.”
Beginning today, Cadillac embarked on the first official hands-free drive on freeways from one side of the country to the other, using the industry-leading Super Cruise technology. A select group of key stakeholders and media will put the power of Super Cruise technology to the test in twelve Super Cruise-equipped Cadillac CT6 vehicles, which departed this morning from Cadillac House in New York City and will travel to Los Angeles, California. Crossing through 16 states, plus the District of Columbia, in Super Cruise-equipped Cadillac CT6 vehicles, the drive program will make stops in major cities across the U.S. including: Cleveland, Ohio; Chicago, Illinois; Memphis, Tennessee; Dallas, Texas; Santa Fe, New Mexico and Phoenix, Arizona. Super Cruise is Cadillac’s innovative driver assistance feature, which enables hands-free, driver-assisted operation on 130,000 miles of limited access, divided freeways in the U.S.
“Cadillac is setting new industry standards with ground-breaking driver assistance technologies like Super Cruise, the world’s first true hands-free driving system for the freeway,” said Johan de Nysschen, Cadillac president. “We are excited to bring Super Cruise, a true testament to Cadillac’s innovative spirit and technical capability, on its first-ever hands-free drive on freeways from coast to coast.”