Cadillac Global Sales Rise Through First Half of 2015

SALES UP 3.5 PERCENT YEAR TO DATE, LED BY ATS AND SRX

07.06.2015 – Led by the ATS and SRX product lines, Cadillac global sales increased in June, helping lead to 3.5 percent growth in the first half of 2015.

“Our goals are to improve the quality of the business in the U.S., while maintaining global growth,” said Cadillac President Johan deNysschen. “With sales increasing worldwide, higher transaction prices and a more disciplined approach to long-term brand building taking shape in the U.S., we are on track through the first half of 2015.”

Cadillac’s ongoing product enhancements are transforming the brand and elevating its position in the luxury marketplace. The average transaction price for Cadillacs sold in June in the U.S. market topped $52,000 – more than $7,000 higher than the same period a year ago.

U.S. retail sales of the SRX crossover grew by 45 percent to the highest-ever total for the month of June. Globally, SRX sales rose by 6.7 percent last month, selling over 8,000 units.

Sales of the ATS compact luxury car rose 49.5 percent globally in June, with year-to-date sales rising by 38.7 percent to nearly 30,000 units.

Total Cadillac sales in the U.S. declined 3.1 percent due largely to a planned 56 percent reduction in sales to fleets. U.S. retail sales increased 3 percent,

In the second half of 2015, Cadillac will expand its V-Series of high performance offerings.  The first-ever ATS-V is launching now and later this summer initial units of the third-generation CTS-V will ship to dealer showrooms. This elite high-performance offering continues Cadillac’s expansion of the acclaimed V-Series as the most-powerful vehicle the brand builds, with a 640-horsepower engine and a top speed of 200 mph.

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
	June-15	June-14	% Change	YTD-15	YTD-14	% Change
ATS	5,521	3,692	49.5	29,609	21.340	38.7
CTS	1,754	2,408	(27.2)	11,158	17,598	(36.6)
ELR	65	100	(35.0)	614	403	52.4
Escalade	3,114	3,148	(1.1)	19,408	11,515	68.5
SRX	8,199	7,682	6.7	45,945	46,879	(2.0)
XTS	3,032	4,541	(33.2)	22.314	26,927	(17.1)
Others	0	5	(100.0)	39	16	143.8
Total	21,685	21,576	0.5%	129,087	124,678	3.5%

 

GLOBAL SALES BY COUNTRY
	June-15	June-14	% Change	YTD-15	YTD-14	% Change
United States	13,515	13,941	(3.1)	80,899	82,117	(1.5)
China	6,223	6,194	0.5	37,684	33,760	11.6
Canada	992	877	13.1	5,663	5,083	11.4
Middle East	530	233	127.5	2,725	1,846	47.6
Mexico	148	104	42.3	857	589	45.5
EU & Russia	177	139	27.3	717	893	(19.7)
ROW	27	52	(48.1)	218	267	(18.4)
Total	21,685	21,576	0.5%	129,087	124,678	3.5%

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