SRX SALES UP 30 PERCENT IN THE U.S. IN AUGUST
09.02.2015 – Continued demand for the ATS product line, SRX crossover and Escalade SUV led Cadillac global sales to an increase over the first eight months of 2015. Contraction in the luxury market in China led to a 5.9 percent global sales decline in August to 22,799 units.
“We remain disciplined in our strategy to build the brand long-term,” said Cadillac President Johan de Nysschen. “Led by our increasing product excellence, we’re following our plan of strengthening the core business and elevating the brand. In the last few weeks we have begun shipping the acclaimed new V-Series cars, to customers eagerly awaiting these high performance cars from Cadillac.”
Strong demand in the U.S. drove a 30.2 percent increase in global SRX sales, to 9,046 units. The SRX is also up 4 percent, to 63,734 units, through the first eight months of the year. Cadillac’s ATS and CTS product lines are benefitting from demand for their high-end derivatives, resulting in increased transaction prices year to date of $1,800 and $2,200, respectively.
Escalade sales are up 34.1 percent year to date, for a global total of 26,296. Global sales of the ATS increased 25 percent year to date to 37,794 units and were 13 percent in August, driven by robust demand for the long-wheelbase ATS-L in China.
Sales in Canada soared by nearly 52 percent in August, and 12 percent year to date. Sales in South Korea have also more than doubled year to date, and climbed 12.5 percent last month.
Cadillac sales in key regions appear in the table below.
|GLOBAL SALES BY PRODUCT LINE|
|GLOBAL SALES BY COUNTRY|
|EU & Russia||105||89||18.0||944||1,097||(13.9)|