Cadillac sold 30,583 units globally in February 2018 – an increase of 42 percent from the same period last year – marking the 21st consecutive month of global sales growth for the brand. Consumer demand for the XT5 luxury crossover and the iconic Escalade helped drive February’s sales increase.
“February was a strong month for Cadillac, especially for our SUV portfolio where we saw continued growth with the Escalade despite new competition in the U.S. marketplace,” said Cadillac President Johan de Nysschen. “We expect this enthusiasm to grow with the addition of the first-ever 2019 Cadillac XT4 premium compact SUV, which will be revealed later this month.”
Cadillac saw significant growth across Asia, with total volume up 86 percent in China while South Korea and Japan also saw strong gains. The Middle East Region, which is an important and growing export market, faced hurdles with the introduction of sales tax and continuing economic headwinds, which lead to a decline overall sales volumes in the region, even as market share increased.
Cadillac will kick off the evening with a 60-second anthemic brand spot, “Future Is Here,” showing Cadillac’s endless pursuit of innovation and its ever-growing portfolio. An evolution of Cadillac’s “Dare Greatly” platform first revealed during the Oscars in 2015, the spot brings to life the brand’s bold and pioneering spirit, as evidenced in its groundbreaking offerings including Super Cruise, XT4 and the luxury subscription service BOOK by Cadillac.
In its second Academy Awards spot, “Future Cars,” Cadillac showcases Super Cruise, the first true hands-free driving technology for the freeway that debuted in the CT6 at the end of last year. Playing into the evening’s cinematic theme, the 30-second spot features iconic “futuristic” car footage from notable films and television, proving that with Super Cruise, our dreams of what cars could be are now a reality.
On a night celebrating last year’s successes, Cadillac, in its final television spot, will give viewers an exciting glimpse at the brand’s future. The 30-second upbeat ad set to Bruno Mars’ “Uptown Funk” gives a sneak peek at the highly anticipated Cadillac XT4, the brand’s first-ever entrant into the premium compact SUV segment, which will be revealed at Cadillac House on March 27, 2018, ahead of the New York International Auto Show in New York City.