The Escala Concept debuts in California tonight, introducing the next evolution of Cadillac design and previewing the craftsmanship and technology being developed for many future models. Following a series of private previews, Escala will be displayed this weekend at the annual Pebble Beach Concours d’Elegance. The Escala Concept previews the design and technical ideas driving the next phase of Cadillac’s ongoing expansion.
“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”
Cadillac has released a new slate of models bristling with expressive design and exhilarating performance, driver’s cars taking Cadillac into a new chapter of its storied 114-year history. “Escala is a concept car, but one based upon the unrelenting rise of our product substance,” de Nysschen said. “Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”
In July Cadillac sold 24,769 new vehicles globally, an increase of 20.9 percent. The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and XT5 luxury crossover, as well as the ATS product line supported by continued strong growth in China.
Sales in China soared 89.7 percent in July. Cadillac is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the U.S. and Canada as well, led by the new 2017 XT5.
The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.
In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.
Cadillac sold 25,785 new vehicles globally in June, an increase of 13.8 percent driven by the brand’s two all-new products, the CT6 prestige sedan and XT5 luxury crossover.
Strong growth in the brand’s three largest markets fueled the June global sales increases. U.S. sales increased 5.5 percent for the month, accompanied by gains of 33.7 percent in China and 13.5 percent in Canada. For the year to date, Cadillac sales in China are up 16.2 percent.
The new 2017 XT5 luxury crossover model sold 6,719 units in June, which was just its third month of sales in the U.S. and its second month in most export markets. The critically acclaimed CT6 prestige sedan registered its highest sales since its launch earlier this year, benefitting from an acceleration in its production rate. Escalade sales surged more than 15 percent in June, as well.
In the U.S., the brand experienced volume growth while continuing to earn a more premium position in the marketplace. Cadillac average transaction prices were $54,279 (according to J.D. Power Information Network, June 12), the highest among full-line luxury brands.