Continued demand for the ATS product line, SRX crossover and Escalade SUV led Cadillac global sales to an increase over the first eight months of 2015. Contraction in the luxury market in China led to a 5.9 percent global sales decline in August to 22,799 units.
“We remain disciplined in our strategy to build the brand long-term,” said Cadillac President Johan de Nysschen. “Led by our increasing product excellence, we’re following our plan of strengthening the core business and elevating the brand. In the last few weeks we have begun shipping the acclaimed new V-Series cars, to customers eagerly awaiting these high performance cars from Cadillac.”
Strong demand in the U.S. drove a 30.2 percent increase in global SRX sales, to 9,046 units. The SRX is also up 4 percent, to 63,734 units, through the first eight months of the year. Cadillac’s ATS and CTS product lines are benefitting from demand for their high-end derivatives, resulting in increased transaction prices year to date of $1,800 and $2,200, respectively.