In the mid 1990s, American middle aged, middle class car buying attitudes and practices were slowing shifting from the traditional stepping stone vehicles for Cadillac ownership. These people were no longer spending $40,000 for new DeVilles, Sevilles or even $35,000 for Olds Auroras or Buick Park Avenues. Cadillac executives knew that they needed to find a new vehicle to bring in new, younger customers to Cadillac ownership; however they also feared a repeat of the failed Cimarron of the early 1980s.
Read the rest of this entry »
